Web3 for Brands

There are more and more brands showing interests in Web3. Digital collectible is the common application scenario easily accepted by massive audience.

Loyalty program is wildly used by brands to connect with its users. It's a useful tool, but a liability of the brand on balance sheet as well. Brands try to find various landing scenes for customers to consume points, such as redemption for merch.

It might be an attractive solution to consume these points by launching digital collectibles of the brand. ZK technology can provide a trustless solution to support transition of offchain points to onchain, thus empowers different kinds of digital collectibles products, e.g. a co-branded digital blind box between two brands with revenue share business model and one brand loyalty points as payment solution.