Vision of Avalon

Connecting Customers, Brands & Crypto

As introduced early, the ultimate vision of the project is to build a platform that can better connect users, brands and crypto through the tech and advantages that Web3 can offer.

With the rise of digital collectibles and the increasing popularity of bind boxes like Pop Mart among younger generations, the digital blind box can become a wonderful catalyst to bridge users and brands. The global liquidity and digital ownership makes the digital collectibles a perfect fit for brands to incentivize its users and increase the engagement through different kinds of promotional events. With the composability and interoperability based on Web3 tech stack, the digital collectibles can also gain additional brand awareness further through different kinds of Applications that adopts such digital collectibles.

Avalon connects two sided marketplace between user and brands on mobile and through digital collectible based rewards (NFT drops) with engaging experience (AR & LBS). It will be the phygital user engagement platform to discover digital collectibles with killer use case for multi-chain web2/web3 user metadata graph.

Furthermore, thanks to the onchain transparency, Avalon platform will be able to collect and analyze the user behaviour and preference data based on Avalon DID infrastructure, hence providing data insights for brands to better understand users' demands, plan marketing events and launch digital collectibles.