> For the complete documentation index, see [llms.txt](https://project-avalon.gitbook.io/project-avalon-index/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://project-avalon.gitbook.io/project-avalon-index/project-avalon.md).

# Project Avalon

## A Platform to Connect Customers, Brands & Crypto

<figure><img src="/files/Mpw259CKG5jtC1hJNuuY" alt=""><figcaption><p>Avalon Platform</p></figcaption></figure>

Avalon strives to build a platform that empowers brands to boost cusomer acquisition and user engagement. By creating a fun, imaginative, and immersive digital space, users could explore various casual gameplay modules rooted natively in the soil of web3.&#x20;

Brands are able to issue NFT digital collectibles in blind boxes easily on the Avalon platform, providing an option for customers to consume traditional loyalty points in a brand new way. Users that redeem a co-branded NFT by the brand and Avalon gain access to the fantastic gameplay space, and experience colorful modules built on the platfrom.&#x20;

For instance, a consumer can consume on-chain Starbucks points to purchase co-branded blind boxes and win unique digital collectibles in a local Starbucks store. He can also convert off-chain Starbucks loyalty points through Avalon platform powered by ZK tech enabled solution. The digital collectibles grant access for consumers to jump into the matrix of dApps under Avalon World, e.g. Plant Crossing.

## Massive Adoption of Web3

In addition to wonderful gmaing consumption, users learn how to play with crypto in an interactive manner. NFT as a tradable asset class, unlocks extensive asset liquidity and flows freely on chain. The concept and usage of token, wallet, and blockchain will be naturally understood while playing, thus contributing to massive adoption of Web3.&#x20;